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Marketing Customer Journey Specialist

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Posted : Saturday, August 24, 2024 04:33 AM

Spectrum Reach (www.
spectrumreach.
com) helps local businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms.
Spectrum Reach operates in multiple states and local markets that can reach over 27 million households by creating scalable advertising and marketing services driven by data insights and award-winning creative services.
At Spectrum Reach we offer a hybrid work arrangement for most roles.
SUMMARY This candidate will manage projects that support an omnichannel data-driven and personalized customer experience, yielding high customer satisfaction, conversion, retention, upsell and winback rates.
The position will support the Director of Customer Journey Strategy and work cross functionally with various marketing and cross-functional groups to ensure the right messages and experience is delivered at the right stage of the customer journey.
They will also assist in execution of Account Based Marketing and help optimize various omnichannel programs and tactics to overall contribute to company's growth.
MAJOR DUTIES & RESPONSIBILITIES Actively and consistently support all efforts to simplify and enhance the customer experience.
Understand our customer segments and their experience at each stage of customer journey.
Assist the Director of Customer Journey: In mapping customer journeys to identify gaps in the holistic customer experience In tracking learnings and optimizing a unified omnichannel / full funnel customer experience for the future state Share data with a story and key takeaways for cross-functional marketing teams to demonstrate ROI, program impact, and alignment to business’ objectives.
Track progress to goals for each program and suggest +manage optimization in collaboration with other cross functional teams.
Project manage various omnichannel programs to ensure we meet timelines, and deliverables, or manage risks in a timely fashion Communicate key project’s status updates to stakeholders on a regular basis Identify, create, and execute opportunities for improvement and efficiency in projects and processes on an ongoing basis Coordinate review meetings and collect required inputs from cross-functional marketing teams Collaborate with the leadership team to develop marketing materials that align with brand marketing strategies QUALIFICATIONS Advanced analytic, organizational, and problem-solving skills Ability to document, prepare and present executive level presentations Advanced Project management skills Know how of the digital and TV advertising landscape a plus Ability to document, effectively communicate and create Power Points for executives Intrapersonal skills Knowledge of Salesforce.
com, or other CRM platforms preferred Ability to analyze and interpret information Excellent written and verbal communication skills Ability to prioritize, problem solve and organize effectively Ability to integrate information from multiple sources Knowledge of cable TV and digital media industry a plus ABM Certification is a plus Knowledge of marketing, data analysis, and related functions preferred EDUCATION Bachelor's degree preferred RELATED WORK EXPERIENCE Experience of integrated advertising experience ideally in the media/ advertising industry (Online player, Digital Agency, Cable Distributor or Programmer) - 7-10 AMK315 2023-24552 2023 Here, employees don’t just have jobs, they build careers.
That’s why we believe in offering a comprehensive pay and benefits package that rewards employees for their contributions to our success, supports all aspects of their well-being, and delivers real value at every stage of life.
A qualified applicant’s criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
Get to Know Us Charter Communications is known in the United States by our Spectrum brands, including: Spectrum Internet®, TV, Mobile and Voice, Spectrum Networks, Spectrum Enterprise and Spectrum Reach.
When you join us, you’re joining a strong community of more than 101,000 individuals working together to serve more than 32 million customers in 41 states and keep them connected to what matters most.
Watch this video to learn more.
Who You Are Matters Here We’re committed to growing a workforce that reflects our communities, and providing equal opportunities for employment and advancement.
EOE, including disability/vets.
Learn about our inclusive culture.

• Phone : NA

• Location : Homewood, AL

• Post ID: 9005914381


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